Have you taken a stroll down the pink side of the toys stores lately? Slowly but surely, the days when all girls have to play with is dolls and princesses are coming to an end. Recently, there has been a huge shift in girls’ toys, and the result is really awesome.
As the revolution takes place in toy stores everywhere, we are now seeing products specifically marketed towards girls offer so much more substance than ever before. Thanks in part to companies like Roominate, girls are now hearing a message that they should have been hearing all along: girls can build and design, too. The story behind Roominate begins with two women, Alice Brooks and Bettina Chen, who met and became friends in the master’s engineering program at Stanford. When they got to talking about why they had pursued engineering, they both said they were inspired by the toys they played with during childhood. While looking at current toy offerings for girls and boys, they saw huge gaps in toys marketed towards the different genders.
Together they set about to change it by creating a product that was not just pink and pretty, but also had a basis in STEM subjects {Science, Technology, Engineering, and Math}. And, with that, the idea behind Roominate was born.
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