From really young ages my kids have been obsessed with Santa. From the first day they see him at local stores, they start asking when they will get to talk with him.
And, it’s not about getting their wishlists in, because they seemed rather confused about Santa in connection with presents until this year when it finally clicked. For years they would come up with random Santa lists or reply that they didn’t know what Santa would want for Christmas and we just thought it was cute. For my daughter, her love of Santa is about the tradition of it, but for my son, it’s about having one on one attention so he can study Santa and ask any questions.