When I was expecting for the first time, my husband and I were beyond thrilled. We did all the first-time parent stuff like pregnancy journals, maternity pictures, and we busied ourselves getting ready for baby by decorating the nursery and washing all the little clothes.
One day, when we were dreaming of life with baby, my husband admitted that even more than little baby clothes and nursery decor, he was excited about the smell of Johnson's Baby Shampoo. Even though it had been a good 15+ years since I had used Johnson’s Baby products at that point, just the mention of the smell of the shampoo immediately brought me back.
That week, I bought him a big huge bottle of Johnson’s Baby Shampoo to place in what would become the kids’ bathroom. When I was pregnant with my son, I did the same and bought another huge bottle to replenish our stash and get ready for baby. The iconic Johnson’s Baby Shampoo gift has since become one of our go-to new mom gifts because of the reaction it gets, which is truly a testament to how important the little things are.
Johnson’s knows that as a parent, you have plenty to worry about, and the last thing they want is for you to worry about safety in bath care items. Their promise to you has always included only using the best ingredients in their baby line and they have recently reformulated their classic JOHNSON'S® Baby line with seven newly reformulated products for peace of mind:
- JOHNSON’S® Baby HEAD-TO-TOE® Wash
- JOHNSON’S® Baby Lotion
- JOHNSON’S® Baby Shampoo
- JOHNSON’S® Baby Shampoo & Conditioner for Thick and Curly Hair
- JOHNSON’S® Baby Shampoo & Conditioner for Thin and Straight Hair
- JOHNSON’S® Baby Shampoo with Calming Lavender
- JOHNSON’S® Baby Soothing Vapor Baby Bath
As a way to express their commitment to babies everywhere, Johnson’s has created a video sharing their promise. Based on a Japanese legend that folding 1,000 origami cranes will result in a wish granted and a hope fulfilled, Johnson’s scientists came together with their families to create an origami "stork" mobile to show parents that the promise they make to baby is the Johnson's promise, too.
I love all the notes written inside the folded storks with promises to babies – both their own and to babies everywhere. I want to do something similar with a butterfly mobile in my daughter's room to write down all the many, many promises I have for my children.
Starting with the promise to always try my hardest to keep them safe, even if that means I won't be very popular during the teen years. But, also things like promising to always seek out the things that they enjoy the most. I may not be a car person, but you can bet I will learn about cars now that I'm raising a little car-lover and I always want to be able to bond with him over the things he is drawn to. For my daughter, I promise to never let you hear myself talk down to myself and share my negative body image. The world has plenty of that without bringing it home, too.
And, I will finish off my promises by vowing to always love them unconditionally and to see each of them as individuals, even if the person they grow into isn't the person I imagined they would be. A mother's love is forever.
Want to see some more promises to baby? You can watch the Johnson's Baby video here:
JOHNSON'S® Baby listens to parents and knows what a tough job you have in choosing the right products for your family. Although they maintain that their products have always been safe, they took a stand and changed their formulas to give moms peace of mind. Changing their products was their labor of love for parents and babies everywhere and renews their promises to providing the best products they can.
As happy as I am that they have reformulated their products, I believe some things are best left the same, so I'm really happy to report that the new products have the same Johnson's smell you've loved since your own childhood. What is your favorite Johnson's product?