When I was expecting for the first time, my husband and I were beyond thrilled. We did all the first-time parent stuff like pregnancy journals, maternity pictures, and we busied ourselves getting ready for baby by decorating the nursery and washing all the little clothes.
One day, when we were dreaming of life with baby, my husband admitted that even more than little baby clothes and nursery decor, he was excited about the smell of Johnson's Baby Shampoo. Even though it had been a good 15+ years since I had used Johnson’s Baby products at that point, just the mention of the smell of the shampoo immediately brought me back. 